10 Free Marketing
Tools
10 Most Useful Free Google Marketing
Tools
Google is celebrating its 10th
anniversary this year. Happy Birthday Google!
One way Google is celebrating this event is through funding 10
million dollars for the idea that can help the most people. An
idea that could have the most impact on our world.
It's an ingenious way to celebrate Google and what it stands
for... a birthday gift to everyone.
Google Has Already
Impacted Many
People
Like
a lot of webmasters and marketers out there, I am very
grateful to Google. Mainly because Google has been very
good to me and has made my online livelihood possible
with organic rankings, Adsense revenue, Adwords...
Maybe I could have done it without Google, but it would have
been a much more difficult job. And it's very hard to imagine a
world without Google.
It's also hard to believe Google has only been around for 10
years... it has made all the difference to my onlíne marketing.
I have used Google and Google Tools every day for the last six
or seven years.
And it seems Google is only getting stronger and better. The
new Google Chrome browser will only add to the long líst of
Google's helpful offerings to the public.
With this thought in mind, here is my (biased) líst of the most
10 useful marketing tools Google has produced.
10 Most Valuable Free Google Marketing
Tools
Google has become the
dominant search engine on the Internet. It would be hard to
imagine a web without Google. For that matter, it would now be
hard to imagine a world without Google. As frightening as that
may seem to many people, it is none the less true.
For better or worse, Google has permeated into almost every
aspect of our everyday life. Being Googled is now a common
expression and an act carried out by millions of users around
the world each day. New Google products and services are coming
on stream at a staggering pace, further increasing Google's
impact on our lives. Despite this dominating presence, many
people still don't realize Google offers some excellent free
marketing tools for marketers and webmasters. Marketing tools
which can prove extremely valuable to any webmaster or marketer
trying to promote their sites or products online. Useful tools
that will make your promotions easier and much more
profitable.
Don't be fooled by the 'free' label, these marketing tools
might be free but they are also valuable. One even wonders why
Google would be giving away these tools and services for free?
It probably makes good business sense in the long run. By
providing these free tools Google is fostering a lot of company
good-will and building up the Google brand name in the process.
Good PR is good business.
Every marketer and webmaster should be taking advantage of
Google's good-will and snapping up these professionally run
services and marketing tools. Here's a quick run-down of the 10
most valuable free Google Internet marketing
tools:
1. Google Analytics
Perhaps the premier marketing tool
offered by Google. It will prove helpful to both the marketer
and the webmaster. Google Analytics gives you a daily snapshot
of your web site. Google Analytics analyzes your traffic, where
it comes from and what it does once it enters your site. You
can monitor up to three sites for free.
Google Analytics is extremely valuable in analyzing your
marketing funnel. It tracks all the steps leading up to your
sales or checkout page. Vital information for raising your
conversion rate and ROI.
You may be placed on a waiting líst for this highly in demand
service from Google.
2. Google
Sitemaps
Webmasters can use Google Sitemaps to
almost instantly place newly created pages on their site into
the Google Search Index. This is a XML file that is uploaded to
Google as new pages are added on your site. Needless to say
this can be a valuable service for any webmaster or marketer
who wants to get their information on the web
quickly.
3. Google
Alerts
Be notified when someone or another site
lists your site or mentions your name. Great way to keep track
of all your online activities. Great way to monitor all your
online business interests and products.
4. Google
Froogle
Froogle is Google's price directory! It
simply lists all the cheapest prices for different products on
the web. For marketers and webmasters who are promoting
products, it should be studied and analyzed. Optimizing your
site's content for Froogle may prove to be very beneficial.
Follow Froogle or Google directions exactly on how to líst or
display products on your site. Froogle will spider your site
and display your prices and products to thousands of targeted
customers. That, as they say, is priceless.
5. Google
Checkout
Not exactly free but for those marketers
who use AdWords - for every $1 spent on AdWords you can process
$10 for free. You can also place the shopping cart logo on your
AdWords ad and take advantage of the prestige and trust the
Google brand name has built up.
Over time marketers may find this tool to be very effective and
valuable.
6.
Google
eBlogger
Blogging has become vitally important to
the health and functioning of your web site. No site should be
without at least one blog and RSS feed. Creating a blog (online
journal) on the topic of your web site or product will bring in
extra traffic and targeted customers. eBlogger is a simple free
blogging service that even lets you publish or post your blog
files to your web site server. Keep in mind, each blog has that
all important Google Blog Search bar.
7. Google Toolbar
- Enterprise Version
Try the new enterprise version of the
Google Toolbar for your company or business. Integrates
countless features with all your employees or corporate
network. These could include a common customer database,
company calendar, financial news...
Keep in mind, Google also ranks every page it indexes on a
scale of 0-10. While it is important to know the Page Rank of
your pages, it is even more important to know the PR of your
competitor's pages. You can use the toolbar to get the PR of
each page you're visiting. Extremely helpful information for
webmasters and marketers to know when forming online linking or
business arrangements.
8. Google
Groups
Every marketer knows the important of
having a large contact líst of people with a similar interest.
Social networking will play an ever increasing role in your
success on the web. Just look at the growing popularity of
sites like MySpace and LiveJournal.
Google groups is another form of social and business networking
that every marketer should be aware of and
pursuing.
9. Google
Adsense
One simple way to monetize your web
content is to use Google Adsense. Just place the Adsense code
on your site and receive a check from Google each month. For
webmasters who are not really into onlíne marketing (do such
creatures exist?) Adsense can be a painless way to earn extra
íncome from your site.
For professional marketers, using the Adsense system can supply
a tremendous amount of marketing information on the keywords in
their particular niche. It keeps the marketer informed on what
keywords are being bid on and how much advertisers are willing
to pay.
Adsense also has an excellent real-time tracking system you can
use to keep track of all your important web
pages.
10. Google
Docs
A recent addition to Google's stable of
free products. Google Docs (Writely.com) is a full featured
online writing editor with spellcheck and great collaborating
features. It also lets you publish your content directly to
your blogs. One feature that may be of interest to marketers,
is that it lets you save files in the popular download format
of PDF.
Let's face it, until video takes over the web in four or five
years time - the written word is still king on the net. It is
the medium that markets, promotes and sells your content or
products. Writely will help you write better.
Honorable Mention - Google Trends
This Google program will let you search
popular trends, important for marketers searching for the
latest hot product to promote. You can also break down these
trends by different regions.
Final
Note
Please
take note that signing up for a Google account will usually
help you in obtaining most of these free services or programs.
Some of these programs may have to be applied for individually.
But be assured, all these free Google marketing tools are well
worth your time and effort. They will make your marketing
easier and they will help any webmaster or marketer run their
online business more efficiently.
About The
Author The
author is a full-time online marketer who has numerous
websites. For the latest web marketing tools try:
BizwareMagic.com . If you liked the SEO tips above, why not try
this Free 7 Day Traffic Course .
2008 Titus Hoskins. Back to
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