bethilo was
launched in January 2003. The site's user-friendly
navigation aims to dispel the myth that spread
betting is complicated. It allows punters to bet
with stakes starting from just 1p. Using the unique
`Betting Calculator', punters can decide how much
they wish to risk and see every possible outcome
before even placing a bet. Clients can deposit as
little as £10 and opening an account takes just a
few minutes.
Upon its launch, the Racing
Post said:
"bethilo is
a terrific breakthrough and is undoubtedly the
most interesting new betting product since
Betfair..." (30 Jan 2003)
"bethilo offers
all the fun of spread betting without any of the
inhibiting factors and with miniscule minimum
stakes..." (24 Jan 2003)
"We tried to pick holes in it,
but the conclusion we drew was that it has
revolutionary potential..." (24 Jan
2003)
In November 2003
bethilo launched
'Bet on the Move', the UK's first java based
mobile betting application. Clients can bet on
all online markets, view open bets, close
bets, deposit and withdraw money through their
mobile phones.